Privacy policy.

Last updated: May 20, 2026

The short version

SaveTheLook does not sell your personal data, ever. We collect basic anonymous analytics to understand how the site is used. We use affiliate cookies when you click product links. That is essentially the entire picture.

Information we collect

Information you provide

If you contact us via email, we collect the information you share — typically your email address and the contents of your message. That is the only personal information we directly collect.

Information collected automatically

When you visit SaveTheLook, our hosting provider (Vercel) and analytics tools automatically collect:

• IP address (anonymized)
• Browser type and version
• Device type
• Pages visited and time spent
• Referring website

This information is used only to understand site performance and traffic patterns. It is not tied to your identity.

Cookies

We use the following types of cookies:

• Essential cookies — Required for the site to function
• Analytics cookies — Help us understand site usage (anonymous)
• Affiliate cookies — Set by affiliate networks when you click product links, so we can earn commissions on purchases

Third-party services

We use the following third-party services that may collect information about you:

• Vercel — Site hosting (collects: IP, browser info)
• Cloudflare — Performance and security (collects: IP, browser info)
• Affiliate networks (LTK, etc.) — Tracks clicks on product links
• Google Search Console — Search performance data (aggregated)

How we use your information

We use the information we collect to:

• Operate and improve SaveTheLook
• Respond to your emails and questions
• Understand site usage patterns
• Earn affiliate commissions (when you purchase via our links)
• Comply with legal obligations

What we do NOT do

• We do not sell your personal data
• We do not share your email address with third parties
• We do not run targeted advertising on our site
• We do not build profiles of individual users

Your rights (GDPR / CCPA)

If you are a resident of the European Union or California, you have the right to:

• Request a copy of the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of analytics (via your browser settings or our cookie banner)

To exercise any of these rights, please contact us.

Data retention

We retain analytics data for up to 26 months. Email correspondence is kept for as long as is necessary to provide service or as required by law.

Children

SaveTheLook is not directed at children under 13. We do not knowingly collect information from children. If we learn that we have collected personal information from a child, we will delete it.

Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new "Last updated" date.

Contact us

Questions about this Privacy Policy? Contact us here.

— The SaveTheLook Editors